In March of 2022, Ashley Kim, a digital actuality product designer, was residing in Windfall, Rhode Island, whereas ending up her joint Grasp of Design Engineering at Rhode Island Faculty of Design and Brown College. “I’m an enormous planner, so I used to be beginning to put issues into movement for my post-grad life, and shifting to New York Metropolis had at all times been my aim,” she remembers. Understanding how aggressive actual property might be within the metropolis, she began reaching out to mates who might supply suggestions and methods for condominium looking in one of the crucial hectic and fast-moving markets within the nation. 

Round that very same time, Casey Han was experiencing a housing change of her personal: Her finest good friend and roommate was planning to maneuver out of their condominium in Brooklyn to San Francisco, and Casey wanted somebody to fill the room ASAP. Whereas she knew a couple of mutual mates who could be within the house, she determined to checklist the condominium on-line—solely as a substitute of posting on StreetEasy,, or Fb Market, she made a TikTok video

Name it luck, destiny, or only a actually superior algorithm, however the video quickly made its solution to Ashley’s feed, and the 2 creators linked. After a quick chat on Instagram DM, they arrange a FaceTime name and shortly determined to reside collectively. “I believe what had cloaked me in some type of confidence was that we had been the identical age, shared South Korean roots, clearly loved the artwork of cooking and holistic residing, and preferred to be artistic by means of content material creation,” Ashley says. Casey shared related sentiments, and each agree that residing collectively has been almost excellent.  

Whereas it might not appear to be it, tales like this aren’t that uncommon. As Gen Z’s unofficial search engine of alternative, TikTok has turn into a invaluable device for something one may need as soon as typed into Google—together with discovering an condominium. The hashtags #nycrentals, #brooklynrentals, and #nycrealestate have been seen 42.5 million, 1.5 million, and 376.1 million occasions, respectively. Whereas notably a extra basic hashtag, #nycapartment has racked up 2.1 billion views globally. Related hashtags might be discovered for different cities in addition to realtors, renters, and other people like Casey and Ashley flock to the app as a one-stop useful resource for locating a spot to reside. 

Very similar to the app itself, 2020 modified the course of actual property TikTok. “When the pandemic began, we weren’t positive what our obligations had been as brokers and what we had been allowed to do,” explains Madison Sutton, an actual property agent at Serhant. On her TikTok web page, Madison posts each way of life and actual property movies below the username @thenycagent for her viewers of over 100,000 followers. Throughout the peak of the pandemic, sharing video excursions of the accessible models grew to become one of many most secure methods to conduct actual property transactions, in line with Madison. “It has been an fascinating factor to observe the trade adapt to; once I first began doing it, everybody thought it was a bit ridiculous.” Clearly it’s not: Previously 18 months, Madison estimates she’s carried out about 150 rental offers by means of TikTok alone, including that she didn’t submit these models on StreetEasy or different platforms. It’s not only a profit to Madison; that’s additionally 150 tenants who’ve discovered their dwelling on the app.

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