MANILA, Philippines — By design, know-how makes life simpler. It minimizes the strains we stand in, will get issues delivered to our doorsteps and transports us from one place to a different with a couple of faucets on our smartphones. However amidst each new and extra environment friendly repair, know-how additionally continues to strengthen connections and foster relationships.

Greater than only a Finance Tremendous App, GCash has options which have allowed dad and mom, pals, family and even acquaintances a easy and environment friendly solution to switch cash, making it simpler to offer assist and monetary help each time wanted. 

To spotlight the connections which were strengthened via its companies, GCash just lately launched #GCashStories.

The collection highlights tales of hope and progress, turning them into inspirational conversations. The primary brief movie featured the story of Cocoy Rubio, who grew to become a small enterprise proprietor with the assistance of GCash’s totally different companies after dropping his job because of the pandemic. Because of GLoan, Cocoy was capable of begin his personal enterprise and make the required transactions that helped him succeed. 

“We are actually 79 million robust,” says Neil Trinidad, GCash’s chief advertising and marketing officer. “We’re offering 70% of Filipinos with the required digital instruments and have distributed over USD 320 million of economic support.” 

Now, a second movie tells us the true story of Ate Alma, a photocopy operator at a college and a household breadwinner, who misplaced her residence resulting from storm flooding.

Directed by Antoinette Jadaone, this chapter in #GCashStories pulls at heartstrings and proves how know-how not solely makes day by day transactions simpler but in addition supplies an accessible solution to genuinely lend a serving to hand. 

After studying that Ate Alma’s residence was severely broken resulting from flooding, college college students took it upon themselves to begin a fundraising initiative powered by GCash. Spreading the information via social media, college students and graduates despatched their donations to Ate Alma via GCash’s Ship Cash characteristic, which allowed volunteers to donate in real-time and from wherever they have been—straight to Ate Alma’s GCash pockets.

Ate Alma with former Ateneo college students

Photograph Launch

Even alumni of various graduating courses who remembered Ate Alma fondly have been capable of take part from wherever they have been. Ultimately, Ate Alma’s neighborhood was capable of increase sufficient cash to buy important items for her and her household, making the highway to restoration after the storm that a lot simpler. 

“Sa totoo lang napakalaking tulong sa akin ng GCash talaga. Hindi ako makapaniwala kasi first time lang nangyari sa akin. Thanks talaga sa GCash,” says Ate Alma. “Sobrang nagulat ako, hindi ko akalain na ganoon karami agad ang dumating. Isipin mo naging 100,000 agad ang dumating sa GCash ko. Talagang patuloy silang naghulog sa GCash hanggang nabuo yung bahay namin.”

Ate Alma, Direk Tonet Jadaone and John Paraguya with Willy De Ocampo, Martha Sazon, Neil Trinidad and Lourdes Batac of GCash.

Photograph Launch

Ship Cash permits GCash customers to rapidly switch funds from one account to any of the opposite 79 million. Whether or not via a novel QR code or the person’s GCash quantity, cash is safely transferred immediately. What’s extra, those that obtain the switch can simply make cashless purchases with GCash funds, and even to Purchase Load, Pay On-line, and extra.

Cashing in to switch is straightforward, too, with a number of choices out there. Customers can Money In from over 70 on-line banks, 650,000 over-the-counter companions or via 4,000 money in machines nationwide. 

“#GCashStories is everybody’s story,” Trinidad says. “And this marketing campaign goals to show our moments into actions.”

GCash is doing greater than highlighting #GCashStories which have modified folks’s lives. They’ve taken the marketing campaign additional and have tapped a number of non-government organizations as a way to assist clear up real-world issues. The e-wallet has partnered up with ABS-CBN Lingkod Kapamilya Basis and Caritas Manila, the place proceeds will go to households in want of catastrophe aid, very like Ate Alma’s. 


Watch and be impressed by the story of Ate Alma and the neighborhood that rallied behind her right here. Keep tuned for different upcoming #GCashStories by following GCash’s official social media pages: Fb, Instagram, Twitter, YouTube and TikTok

Have your personal story of hope and progress? Share yours through the use of the hashtags #GCashStories and #MyGCashStory and tagging @gcashofficial. 


Disclaimer: This branded content material shouldn’t be lined by Philstar’s editorial tips.

Supply By of life/business-life/2023/05/04/2263464/story-camaraderie-community-meet-ate-alma-latest-gcashstory-antoinette-jadaone