The business market, also known as the B2B (business-to-business) market, is a vast and complex arena where companies interact and engage in transactions to satisfy their needs. Unlike the consumer market, where products and services are aimed directly at individual customers, the business market focuses on selling goods and services to other businesses. In this article, we will delve into what is a business market, its characteristics, and its significance in the global economy.
Defining the Business Market
The business market encompasses all transactions and activities involved in the buying and selling of goods and services between businesses. These transactions … Read More