Saadia Yasin Siddik and Miara Shaikh’s model MIAASA boasts a variety of vibrant footwear that has turn into the toast of the city. The duo share their type philosophy and make clear how footwear constitutes an integral a part of one’s wardrobe. The 2 additionally spoke about how they channeled the love for every thing sneakers right into a ardour challenge on discovering a vacuum within the native market.

What impressed you to launch MIAASA?

MIAASA is only a ardour challenge based on my own and my companion Miara Shaikh, born out of our mutual love or quite ‘obsession’ for sneakers. We at all times felt that there was a dearth within the native marketplace for snug and classy footwear that complimented each, japanese and western apparels. Honing in on this hole that we felt existed in our market, MIAASA was born.

What does it take to make it as a shoe designer?

Positively loads of arduous work and persistence however extra importantly a eager understanding of the development of various kinds of sneakers and the supplies that you just work with. We primarily work with leather-based and understanding the makes use of of various kinds of leathers in numerous elements of the shoe can go a great distance, particularly on the subject of consolation. Additionally, design is vastly impacted whenever you play with totally different supplies and constructions – typically what we visualize as designers might or will not be sensible on the subject of manufacturing.

What are a few of the challenges you face working a shoe firm?

The challenges have advanced because the enterprise has continued to evolve; as an example after we first began out 5 years in the past, we have been working with a 3rd occasion producer and shortly thereafter, for numerous causes, that didn’t work out. At that cut-off date, studying the manufacturing processes and organising our personal manufacturing facility was an awesome problem. A few years into it, as we continued to scale our enterprise, high quality management turned a problem. We have to produce three folds as a lot however but be extraordinarily cautious and constant in our high quality. After we entered the world of retail, there was fixed strain to create new designs and add new classes as we might now not simply maintain our enterprise on simply flats. Lastly, after we entered the retail market in Lahore with our second retailer, understanding the wants of a brand new market (totally different to Karachi) and sustaining excellence in customer support whereas having our core staff work remotely is certainly a problem.

Christian Louboutin as soon as stated ‘I don’t take into consideration consolation once I design’ Do you agree?

Sure and No – I perceive the place he’s coming from as a result of as a designer whenever you simply prioritise consolation you compromise on design and the attract of an attractive excessive heel – suppose fats straps as a substitute of a dainty strappy sandal and a thicker heel as a substitute of that tall skinny pencil heel – it actually kills the look!

Nevertheless, we at MIAASA are additionally catering to a extra mass market (worth level sensible as nicely) than Christian Louboutin, and which means we’ve got to cater to the wants of many various individuals. Relating to flats, consolation is certainly a precedence even when it compromises on design generally. If somebody can’t put on the flats for your entire length of the day and be snug, then we’ve got absolutely failed.

What are the newest tendencies in footwear this season?

Sq. toes and Androgenous footwear – as a lot as I’d like to experiment right here, sadly it will not be as related to our market simply but.

Can inventive and business calls for of designing footwear be difficult?

Not likely, we consider which you can be inventive in whichever class you select to design in. Vogue is an trade through which creativity is aware of no bounds. I perceive that always what you painting on the runway will not be related or sensible commercially however the creativity within the design nonetheless stays related. The problem comes into play whenever you get into the technical development and manufacturing side of issues, however so far as creativity goes, the sky’s the restrict.

Who’re your high favourite shoe designers?

After we began off Miara and I really sought out the Manolo Blahnik “Artwork of Footwear” exhibit in Milan, after which we’ve got at all times been impressed by him. Aside from that the record is limitless! Mach & Mach, Amina Muaddi, Aquazurra, Alameda Turquesa, to call a couple of.

Whats’ subsequent for Miaasa?

Plenty of new classes, some uncharted territories in the event you might.