MANILA, Philippines — Following the success of The New Stunning marketing campaign, Watsons continues to encourage younger ladies to transcend stereotypes because it launches the Dare to Be marketing campaign. 

Watsons and the 90 million feminine Watsons Membership members imagine that everybody has the ability to transcend their very own limitations and break the stigma that society places upon them.

In an interview survey of 11,000 ladies carried out by A.S. Watson, greater than half described themselves as “unconfident.” The Dare to Be marketing campaign seeks to vary this by that includes ladies who’re breaking down boundaries and main the best way for others. 

“Ladies have the energy to be the very best model of themselves and to transcend societal limitations,” Malina Ngai, CEO of A.S. Watson (Asia & Europe), says. “Watsons is dedicated to empowering ladies to seek out their religion in themselves. We all know they’ll Dare to Be greater than any barrier, bolder than any bias and stronger than their struggles.”

In keeping with the Worldwide Ladies’s Day theme, “Embrace Fairness,” the marketing campaign strives to help ladies in a reason for gender equality.

Nurturing braveHER ladies in healthcare

Throughout the pandemic, the bravery of frontline healthcare professionals impressed many to observe this significant profession path. 

Watsons and Operation Smile partnered for Ladies in Drugs, which goals to supply academic pathways for girls to be world leaders in healthcare.

Watsons has sponsored all-women medical applications in low- and middle-income nations to empower ladies in world medication, broaden alternatives for them in several specialties and elevate cleft surgical procedure and complete care. 

It has sponsored over 6,000 free corrective surgical procedures by its Give a Smile signature world neighborhood program.

Kathy Magee, co-founder and president of Operation Smile, says, “We admire the great help from Watsons for the Ladies in Drugs initiative to empower ladies to tackle management roles within the medical area. As soon as we mentor these ladies and equip them with superior surgical abilities and specialty trainings, these ladies create new alternatives for the subsequent technology of feminine leaders in healthcare.”

Empowering boldHER ladies of their neighborhood

Within the Philippines, Watsons partnered with the SM Group to help extra younger achievers locally. 

They intention to create actions that may encourage extra achievers and girls of all ages to pursue their desires for the betterment of the neighborhood.

By means of the Dare To Be marketing campaign, Watsons empowers ladies to find the very best model of themselves as in addition they dwell wholesome and fantastically whereas reaching their objectives.

Enabling a strongHER technology of ladies

All through the month, Watsons is actively partaking its neighborhood of buyers by a collection of occasions, workshops and mentoring alternatives. These are led by key ladies opinion leaders who’ve created their very own success by defining it on their very own phrases. 

In Malaysia, Watsons is inviting a vogue mannequin with vitiligo, a para-cyclist and a CEO from a women-focused charity to share their private tales and well being and sweetness ideas. 

In Thailand, Watsons is selling ladies empowerment by its Inexperienced Ribbon marketing campaign to assist extra ladies to unleash their potential. 


To be taught extra on the best way to look good, do good, and really feel good, go to Comply with @watsonsph on Instagram, like @WatsonsPH on Fb and observe @watsonsphilippines on TikTok.

Supply By of life/business-life/2023/03/08/2250197/watsons-new-campaign-empowers-women-be-braveher-boldher-strongher